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Secret Advertising Presents: The Internship


Secret Advertising_in_Movies_The_Internship

Product Placement has become almost as natural as the adverts on TV and it funds our favorite shows and channels. With blockbusters costing more and more to “block bust” you would expect it to a cost a large amount to fund it, just look at IronMan. But this latest movie featuring Vince Vaughan and Owen Wilson and It’s redundant plot of two old unsuited applicants going out for Internship because they lost their jobs is pushing the boarders of product placement for funding and Full Length Propaganda Film.

The Unlikely pair play top sales men who are so desperate for work and are computer illiterate so they turn to the all mightly google to find new jobs. Watch the trailer below and let us know what you think


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I am IRON MAN… dududu du dudu… IRON MAN 3

Watch out for spoilers! Not really any, but some people just don’t like to know anything.

So Iron Man 3, what can I say? All I did during the film was watch out for product placement. This is mainly due to the fact my eyes were glued to the screen watching Robert Downy Jnr do his thing and obviously he was around for nearly all the product placement. So it was a win-win for me. With my fellow blogger Presch we listed all the brand integration done by companies in Iron Man 3. Here they are..




Honestly if Audi wasn’t in Iron Man would it really be Iron Man?? If anything Audi is just comparing their car ranges to Iron Man saying that they are all technically adept, smart, sleek, sexy, built for wear, well-controlled with precision engineering, and of course shiny. They may as well of just made an advert saying

“its automatic.. Systematic.. wwhhhhhyyyy its Audi S5.”

Obviously there is a clear reason why Audi is in the third IronMan.

When Tony Stark is without his suit he relies on his Audi, this being that it is the choice of a billionaire genius superhero whose smart and successful. The movie is just reinforcing everything Audi wants you to think about there products.


Oracle & Sun

Now, I don’t know much about this brand, I can’t say it has appeared in my life other than in IronMan. They used this as a great platform in showing that a technical genius uses their servers and systems. In the film he uses the Oracle cloud to upload store information and relies on it. Therefore, showing that someone so intelligent and so well known for his abilities in the technological world uses this brand.

The business themselves are very supportive they even have part of there website showing support and advertising for Iron Man 3 with the trailer


Dora the Explorer

In the film we see a piece of Dora merchandise appear. Random is I guess it’s a great way for them to say “hey look we do other products other than the TV. show.” I get the feeling that it was purposely put in the film as they could of used any generic little girls watch but instead they used Dora and it was shown repeatedly.Secret_advertising_product_placement_in_movies_iron_man_3__dora_the_explorer_limited_edition_watch

There are also a few more things that are mentioned more than once in the film but are quite blatant. Downton Abbey PBS is mentioned straight out by Tony Stark so this has just advertised a programme to millions in the audience. How to grow your ratings eh? There’s also a quick look at a fertiliser in the movie, I won’t mention names but ill let this one become a game.

can you spot the 30 seconds of this brands product placement within Iron Man 3.

Oh and how could I forget


Once again Budweiser has made its way on to our big screens to advertise their wonderful brand. From the simple “bud light” sign in and outside the bar to the actors actually holding the can or bottle themselves they always seem to invest in the films. Ah Budweiser it’s not a film of the 21st century without you. If you’ve seen the film you may have noticed it yourself, if you haven’t seen the film, you’ll definitely notice it now. You cannot miss it! Seriously though Budweiser are great at product placement and use the biggest and best movies and televisions shows and Iron Man is definitely one of these bests. Well done Budweiser.


Tell us what you think, or tell us if you’ve noticed anything in this film!

Also don’t forget to tell me what the fertiliser brand is! It is real by the way!

Courtney xx

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Spiderman Special!

spiderman1 Product placement Secret Advertising

spiderman1 Product placement Secret Advertising

Whether He’s being amazing or if we’re just talking about plain old Spiderman. A Recap of the older films and the reboot has revealed a larger amount of product placement to be found than you’d think. Above you see the Green Goblin in Time Square with various Advertisements dotted about the place

spiderman1 Product placement Secret Advertising Carlsberg

spiderman1 Product placement Secret Advertising Carlsberg

This is from the the Orginal Spiderman Movie with Tobey Maguire, I’m slightly shocked that they tried advertising beer in a kids film but slightly more shocked that their wasnt more religious Nuts Freaking out about it.

spiderman Product placement Secret Advertising doctor Pepper 2

spiderman Product placement Secret Advertising doctor Pepper 2

Even though I had watch this film more times
than i should it wasnt untill recently i noticed that the famous webshooting room was the Perfect catch for them to try and sell some Doctor Pepper

spiderman Product placement Secret Advertising doctor Pepper

spiderman Product placement Secret Advertising doctor Pepper

Doctor Pepper must have bought into the orginal trilogy since they can be seen again here in the third film when Peter’s getting fired for always being late.

spiderman Product placement Secret Advertising Bing

spiderman Product placement Secret Advertising B

And Lastly there is nothing amazing about this horrendous use of Bing in the Recent reboot of this comic book favourite. If you wanted to make a blatant, they succeeded.




Why use product placement in the first place????



It’s assumed movies use product placement for companies to promote their product, but it’s a two way street. A simple example is the transformers trilogy. Its generally seen as the movie with the largest amount of product placement in history, the video i put up shows relentless product placement. Instead of the companies going to the studios asking can they advertise within their movie, it was the other way round,with director Michael Bay actually promising to direct 5 commercials for General Motors if they allowed the use of cars that were not even released. It also helps production companies keep their costs down. In regards to the Studios and Production Companies, it offsets production costs. Products and / or services are provided free of charge to the Studios and Production Companies. The Departments of props, set decorations, wardrobe and transportation can save a sizeable amount of money by using product placement.Placement agencies. If there were no placement agencies, these departments would be forced to buy or rent these items. Therefore we see the reason behind product placement.


Toy Story

 toy story 3 product placement in movies secret advertising

toy story 3 product placement in movies secret advertising

Although it may seem we only point Product Placement in a Negative way, but It’s not always bad as people may make it out to be. for Example the much loved trilogy of a group of loved toys in their Adventures trying to find/or return their owner Andy.

Although it’s with such Wit and Intelligence that not only do we forget that their Hanging out with Barbies, Mr and Mrs Potato Heads  and Toy Soldiers. But if it encourages children to play with toys that benefits their mental development and imagination, Well i think we can let it slide for these guys!

Apple Product Placement “it’s Everywhere!”

We all recognise the apple brand. Why is this? Well for one thing it’s a very popular product with a strong brand image and a unchanging logo. It is also commonly used in films and television shows we see the actors holding an IPhone or using a Macbook. About 5 years ago having an IPhone would of shown wealth and was prestigious to have one but now it’s a common thing and almost everyone has one. So why do they do brand placement?? Well in 2011 according to one of apples biggest secrets is free product placement. They did not have to pay for any of the products placement in any of the big name movies including “mission impossible: Ghost Protocol and “The Twilight Saga: Breaking Dawn Part 1”. This is insane! I always thought Apple Inc would of charged for the use of their products in films. According to a website that provides information about the stock market (InvestorPlace) in “mission impossible: ghost protocol apple received more than $23million in free product placement by providing the electrical goods for the movie.



iphone being used in Mission Impossible: Ghost Protocol



IPad being used in Mission Impossible: Ghost Protocol

Apple Inc. also end up in your favourite t.v. shows whether its directly said that the product is being used or like in The Big Bang Theory or it is just constantly used in Neighbours( i mean really, everyone on that show owns an IPhone and a macbook! Apart from a a few who own blackberries)

Even in Modern Family there is product placement for the new IPad. The episode is completely based on the characters desire to be one of the first to own this product which drives his wife crazy to get him one last minute.



Going back to the big secret of Apple not having to pay for the product placement, Apple Inc. had laid out an agreement for production companies. The film or show may use their brand and will receive as many products of any type, as they need as long as Apple Inc. receive the free publicity. This cost Apple no added costs and provides them with mass advertising that would normally cost a company millions of dollars. An incredibly smart plan in my opinion which just makes apple even more appealing to me. (Yes I am an apple snob as some might say.) Save money anywhere you can these days.

By courtney

Top Ten Product Placements in 2011

The top 10 brand placements of 2011  (according to Nielsen)

Brand: Purell

Program: The Big Bang Theory (CBS, October 27)

Situation: Sheldon uses hand sanitizer immediately after placing a live snake in his friend Raj’s drawer. Watch as he emphatically repeats, “Oh dear, oh dear, oh dear. Purell. Purell!”

Brand: Red Bull

Program: Suburgatory (ABC, September 28)

Situation: Sugar Free Red Bull is the official drink of the ‘burbs, drunk by suburban zombies ad nauseum




Brand: Milton Bradley (Twister)

Program: The Big Bang Theory (CBS, November 17)

Situation: Amy suggests the girls play a game of Twister

Brand: Ferrari

Program: Castle (ABC, February 7)

Situation: Beckett drives a Ferrari after Castle explains the perks of the car

Brand: Subway

Program: Chuck (NBC, March 21)

Situation: Big Mike escapes kidnappers and celebrates with Subway


Brand: Wizards of the Coast Games

Program: The Big Bang Theory (CBS, October 6)

Situation: These guys take their Dungeons & Dragons pretty seriously

Brand: Rolex

Program: Pan Am (ABC, October 30)

Situation: Laura talks about how much her new watch cost before realizing that it might have been stolen. Whoops.



Brand: Snapple

Program: Two and a Half Men (CBS, October 17)

Situation: Ashton Kutcher’s character drinks Snapple when discussing the details of Alan’s breakup.




Brand: Hasbro (Scrabble)

Program: Desperate Housewives (ABC, January 16)

Situation: When Teri Hatcher’s character reaches out to a man who undergoes dialysis at the same time she does, the appropriately named Dick tells her he’d rather play Scrabble on his phone.



Brand: Hasbro (Monopoly)

Program: Desperate Housewives (ABC, October 2)

Situation: When Penny gets back from spending the day with her dad, the caffeine high girl only wants to play Mega Monopoly.



Budweiser; a GIANT in Product Placement

Everyone knows the well established brand that is Budweiser beer, but did you know when it comes to product placement in movies they top the charts! Whether its deliberately put there and paid for or just out of luck that its there, Budweiser have a huge amount of product placement in movies. In the last twelve years, Budweiser has appeared in nearly one-fifth of all of the films that reached #1 at the box office. During this time both Budweiser ans Bud-light have appeared in 87 of the top 463 films.



Some of the top movies of 2012 have featured Budweiser including; Looper, Ted, The dark night rises, and Contraband, but as well not forgetting placement in classics such as Top Gun. The thing that always seems to work to Budweiser’s advantage is the fact that if there is a bar scene in a movie you will see a neon Budweiser sign. Budweiser make no attempt to hide this they actually openly call themselves Hollywood’s ”go to beer”, they have ready-to-go inventory of branded props a set dresser needs, like neon signs and pool table lights, this makes it much easier for film-makers as they don’t have to go looking for props because Budweiser drops these things on their doorstep. Some of their advertising is a little less secret, for example Will Ferrels movie Semi Pro in which Budweiser were a partner, in this case the main character Jackie Moon played by Ferrel is seen to be shooting a commercial for Budweiser, the ad is in fact for the movie but promoted Budweiser’s sponsorship of it, you can view it here

Obviously its clear Budweiser have an unbelievable record for product placement, but as they always say be careful what you wish for. Im talking about their latest placement, Budweiser were up in arms and rightly so when its brand appears as the drink of choice for the alcoholic pilot played by Denzel Washington in the new thriller Flight. Budweiser are a massive presence in Hollywood, and it looks like it will continue to be for a long time. Currently Budweiser is sixth in the charts for product placement being beaten by products like apple and coca-cola, but in the alcohol industry it’s still number one.

By Fergus Finlay O’ Donnell

Horror movies and brand placement.


Product Placement In Movies Secret Advertising Paranormal Activity 4

Recently I’ve been watching a lot of horror movies and it’s become evident to me that product placement is very much within these intense stories. If I take the 2 big release horror films in the last year I can show you where some of these products are placed. Some are very obvious and some are not but the fact is that these brands are purposely placed

Paranormal Activity 4, (released:  19th October 2012) is a major advert for Xbox Kinect. It is featured several times throughout the film as part of the story line and not just as a background. This is the most obvious brand placement within the film. It’s not that I myself would disagree with brand placement within any film but when it becomes part of the major plot then it just seems to take away from the scene. So instead of focusing on the moment with the moving of the demon the audience ends up thinking “oh cool, I didn’t know I could do that with my Xbox Kinect”. The film is just one long advertisement but now is the time to stop criticising it. It is indeed smart of them to buy into the franchise and allow them to use their product and explain how it works within a film. That is all.

Another major brand within the film is Apple. Everything they use is apple based.  Their phones and laptops are all apple and not just place they ACTUALLY say “IPhone” instead of just phone. They are all placed conveniently to show full on camera that this is the product they use. Whether Apple bought into this or they allowed permissions for their brand to be used it is still advertising for them and they are receiving an audience for their product. Yes most in America use the Apple brand more so than we would in Ireland but instead of covering up this brand it is used openly therefore becoming part of the brand placement within in the movie.

Personally I feel that branding in horror films where the story line is a key aspect can take away from the actual fright one might receive from the build-up in the story.  If a big brand takes over a movie, like paranormal activity 4 and the Xbox Kinect there is no focus on the story and it is not enjoyable for the audience.

By Courtney