We all love Penneys!

So a few weeks ago TV3’s The apprentice was filming in store. This store is Penneys or to some in Europe it is known as Primark. To those who don’t know what Penneys/Primark is, it is a giant discount clothing retailer that was established in 1969 in Dublin Ireland. I myself work in the very first store. Penneys is not known for their advertising. They don’t need to spend millions on it as they are such a well known retailer. They had a Christmas advert which had the slogan “Penneys do a whole lot of things for Christmas” and they occasionally publish newspaper ads but they do not spend millions on television adverts.

So here’s the part I found interesting. With TV3 filming in store, obviously our bosses want our best standards shown, for all staff to look their best incase we are shown on film. There was a trick to this though. The store I work in was recently renovated and is a modernised Penneys. So the appearance is not what people remember in Ireland, as all the shops did look the same at one point. So the staff have been asked to wear t-shirts that say ” I ❤ Penneys Mary street.” Whether this is on purpose as product placement for the company or whether they just want to show their staff being proud to work in this company I think it is very clever and free advertisement for a specific store of a specific company.

It was safe to say we all felt like idiots wearing the t-shirts.

If you’ve any questions or want to be heard leave us a comment!
Suggestions are always welcome!

Courtney x

20130807-172636.jpg

Secret Advertising Presents: The Internship

Secret_advertising_in_Movies_the_internship_first_look

Secret Advertising_in_Movies_The_Internship

Product Placement has become almost as natural as the adverts on TV and it funds our favorite shows and channels. With blockbusters costing more and more to “block bust” you would expect it to a cost a large amount to fund it, just look at IronMan. But this latest movie featuring Vince Vaughan and Owen Wilson and It’s redundant plot of two old unsuited applicants going out for Internship because they lost their jobs is pushing the boarders of product placement for funding and Full Length Propaganda Film.

The Unlikely pair play top sales men who are so desperate for work and are computer illiterate so they turn to the all mightly google to find new jobs. Watch the trailer below and let us know what you think

Presch.

P.s. don’t forget to like us on FB and follow us on twitter!

http://www.youtube.com/watch?v=712JPHER0uY&feature=player_detailpage

Spiderman Special!

spiderman1 Product placement Secret Advertising

spiderman1 Product placement Secret Advertising

Whether He’s being amazing or if we’re just talking about plain old Spiderman. A Recap of the older films and the reboot has revealed a larger amount of product placement to be found than you’d think. Above you see the Green Goblin in Time Square with various Advertisements dotted about the place

spiderman1 Product placement Secret Advertising Carlsberg

spiderman1 Product placement Secret Advertising Carlsberg

This is from the the Orginal Spiderman Movie with Tobey Maguire, I’m slightly shocked that they tried advertising beer in a kids film but slightly more shocked that their wasnt more religious Nuts Freaking out about it.

spiderman Product placement Secret Advertising doctor Pepper 2

spiderman Product placement Secret Advertising doctor Pepper 2

Even though I had watch this film more times
than i should it wasnt untill recently i noticed that the famous webshooting room was the Perfect catch for them to try and sell some Doctor Pepper

spiderman Product placement Secret Advertising doctor Pepper

spiderman Product placement Secret Advertising doctor Pepper

Doctor Pepper must have bought into the orginal trilogy since they can be seen again here in the third film when Peter’s getting fired for always being late.

spiderman Product placement Secret Advertising Bing

spiderman Product placement Secret Advertising B

And Lastly there is nothing amazing about this horrendous use of Bing in the Recent reboot of this comic book favourite. If you wanted to make a blatant, they succeeded.

 

 

 

Wayne’s World

Waynes_world_Product_placement_in_Movies_Secret_Advertising_pizza_hut

Waynes_world_Product_placement_in_Movies_Secret_Advertising_pizza_hut

Ah Wayne’s World, This post was my secret reason to stay in last friday, that and i was broke. but more importantly Wayne’s World features probably the first scenes to poke fun at Product Placement.

Waynes_world_Product_placement_in_Movies_Secret_Advertising_pepsi

Waynes_world_Product_placement_in_Movies_Secret_Advertising_pepsi

When Wayne and Garth are told they’ll need to start incorporating Product Placement in to their show by their producer. They retort in the Best way two real life Saturday Night Live writers could, by devoting an enitire speech to how wrong and curropting Product placement is while enjoying some very large worldwide Brands

Waynes_world_Product_placement_in_Movies_Secret_Advertising_doritos

Waynes_world_Product_placement_in_Movies_Secret_Advertising_doritos

Even to go to the extent of using the Brands tagline such as Nuprin which is a brand of Pain killer much like Nurofen

Waynes_world_Product_placement_in_Movies_Secret_Advertising_Nuprin

Waynes_world_Product_placement_in_Movies_Secret_Advertising_Nuprin

 

Waynes_world_Product_placement_in_Movies_Secret_Advertising_reebok

Waynes_world_Product_placement_in_Movies_Secret_Advertising_reebok

Why use product placement in the first place????

secret_advertising_product_placement_in_movies_transformers_chevy_jazz_bumblebee_hummer_ironside

secret_advertising_product_placement_in_movies_transformers_chevy_jazz_bumblebee_hummer_ironside

It’s assumed movies use product placement for companies to promote their product, but it’s a two way street. A simple example is the transformers trilogy. Its generally seen as the movie with the largest amount of product placement in history, the video i put up shows relentless product placement. Instead of the companies going to the studios asking can they advertise within their movie, it was the other way round,with director Michael Bay actually promising to direct 5 commercials for General Motors if they allowed the use of cars that were not even released. It also helps production companies keep their costs down. In regards to the Studios and Production Companies, it offsets production costs. Products and / or services are provided free of charge to the Studios and Production Companies. The Departments of props, set decorations, wardrobe and transportation can save a sizeable amount of money by using product placement.Placement agencies. If there were no placement agencies, these departments would be forced to buy or rent these items. Therefore we see the reason behind product placement.

Darren

Toy Story

 toy story 3 product placement in movies secret advertising


toy story 3 product placement in movies secret advertising

Although it may seem we only point Product Placement in a Negative way, but It’s not always bad as people may make it out to be. for Example the much loved trilogy of a group of loved toys in their Adventures trying to find/or return their owner Andy.

Although it’s with such Wit and Intelligence that not only do we forget that their Hanging out with Barbies, Mr and Mrs Potato Heads  and Toy Soldiers. But if it encourages children to play with toys that benefits their mental development and imagination, Well i think we can let it slide for these guys!

Apple Product Placement “it’s Everywhere!”

We all recognise the apple brand. Why is this? Well for one thing it’s a very popular product with a strong brand image and a unchanging logo. It is also commonly used in films and television shows we see the actors holding an IPhone or using a Macbook. About 5 years ago having an IPhone would of shown wealth and was prestigious to have one but now it’s a common thing and almost everyone has one. So why do they do brand placement?? Well in 2011 according to Brandchannel.com one of apples biggest secrets is free product placement. They did not have to pay for any of the products placement in any of the big name movies including “mission impossible: Ghost Protocol and “The Twilight Saga: Breaking Dawn Part 1”. This is insane! I always thought Apple Inc would of charged for the use of their products in films. According to a website that provides information about the stock market (InvestorPlace) in “mission impossible: ghost protocol apple received more than $23million in free product placement by providing the electrical goods for the movie.

secret_advertising_product_placement_in_movies_mission_impossible_ghost_protocol_nick_frost_simon_pegg_iphone

secret_advertising_product_placement_in_movies_mission_impossible_ghost_protocol_nick_frost_simon_pegg_iphone

iphone being used in Mission Impossible: Ghost Protocol

secret_advertising_product_placement_in_movies_mission_impossible_ghost_protocol_nick_frost_simon_pegg_ipad

secret_advertising_product_placement_in_movies_mission_impossible_ghost_protocol_nick_frost_simon_pegg_ipad

IPad being used in Mission Impossible: Ghost Protocol

Apple Inc. also end up in your favourite t.v. shows whether its directly said that the product is being used or like in The Big Bang Theory or it is just constantly used in Neighbours( i mean really, everyone on that show owns an IPhone and a macbook! Apart from a a few who own blackberries)

Even in Modern Family there is product placement for the new IPad. The episode is completely based on the characters desire to be one of the first to own this product which drives his wife crazy to get him one last minute.

secret_advertising_product_placement_in_movies_modern_family_ipad

secret_advertising_product_placement_in_movies_modern_family_ipad

Going back to the big secret of Apple not having to pay for the product placement, Apple Inc. had laid out an agreement for production companies. The film or show may use their brand and will receive as many products of any type, as they need as long as Apple Inc. receive the free publicity. This cost Apple no added costs and provides them with mass advertising that would normally cost a company millions of dollars. An incredibly smart plan in my opinion which just makes apple even more appealing to me. (Yes I am an apple snob as some might say.) Save money anywhere you can these days.

By courtney

Top Ten Product Placements in 2011

The top 10 brand placements of 2011  (according to Nielsen)


Brand: Purell

Program: The Big Bang Theory (CBS, October 27)

Situation: Sheldon uses hand sanitizer immediately after placing a live snake in his friend Raj’s drawer. Watch as he emphatically repeats, “Oh dear, oh dear, oh dear. Purell. Purell!”

http://www.youtube.com/watch?feature=player_embedded&v=zsDheqaaF5Q

Brand: Red Bull

Program: Suburgatory (ABC, September 28)

Situation: Sugar Free Red Bull is the official drink of the ‘burbs, drunk by suburban zombies ad nauseum

.

secret_advertising_product_placement_in_movies_saburgatory_redbull_red_bul

secret_advertising_product_placement_in_movies_saburgatory_redbull_red_bul

Brand: Milton Bradley (Twister)

Program: The Big Bang Theory (CBS, November 17)

Situation: Amy suggests the girls play a game of Twister

http://www.youtube.com/watch?feature=player_embedded&v=GDsWDH-kOAQ

Brand: Ferrari

Program: Castle (ABC, February 7)

Situation: Beckett drives a Ferrari after Castle explains the perks of the car

http://www.youtube.com/watch?feature=player_embedded&v=xoIHZ3AY5yA

Brand: Subway

Program: Chuck (NBC, March 21)

Situation: Big Mike escapes kidnappers and celebrates with Subway

 


Brand: Wizards of the Coast Games

Program: The Big Bang Theory (CBS, October 6)

Situation: These guys take their Dungeons & Dragons pretty seriously

http://www.youtube.com/watch?feature=player_embedded&v=pgxerO7q98g

Brand: Rolex

Program: Pan Am (ABC, October 30)

Situation: Laura talks about how much her new watch cost before realizing that it might have been stolen. Whoops.

 secret_advertising_product_placement_in_movies_PAN_am_Rolex


secret_advertising_product_placement_in_movies_PAN_am_Rolex

Brand: Snapple

Program: Two and a Half Men (CBS, October 17)

Situation: Ashton Kutcher’s character drinks Snapple when discussing the details of Alan’s breakup.

secret_advertising_product_placement_in_movies_snapple_ashton_kutcher_two_and_a_half_men

secret_advertising_product_placement_in_movies_snapple_ashton_kutcher_two_and_a_half_men


 

Brand: Hasbro (Scrabble)

Program: Desperate Housewives (ABC, January 16)

Situation: When Teri Hatcher’s character reaches out to a man who undergoes dialysis at the same time she does, the appropriately named Dick tells her he’d rather play Scrabble on his phone.

secret_advertising_product_placement_in_movies_scrabble_desperate_housewives

secret_advertising_product_placement_in_movies_scrabble_desperate_housewives


Brand: Hasbro (Monopoly)

Program: Desperate Housewives (ABC, October 2)

Situation: When Penny gets back from spending the day with her dad, the caffeine high girl only wants to play Mega Monopoly.

secret_advertising_product_placement_in_movies_Monopoly_Hasbro_desperate_housewives

secret_advertising_product_placement_in_movies_Monopoly_Hasbro_desperate_housewives

Budweiser; a GIANT in Product Placement

Everyone knows the well established brand that is Budweiser beer, but did you know when it comes to product placement in movies they top the charts! Whether its deliberately put there and paid for or just out of luck that its there, Budweiser have a huge amount of product placement in movies. In the last twelve years, Budweiser has appeared in nearly one-fifth of all of the films that reached #1 at the box office. During this time both Budweiser ans Bud-light have appeared in 87 of the top 463 films.

secret_advertising_product_placement_in_movies_ted_the_bear_seth_mcfarlane_bud_light_budwieser.jpg

secret_advertising_product_placement_in_movies_ted_the_bear_seth_mcfarlane_bud_light_budwieser.jpg

Some of the top movies of 2012 have featured Budweiser including; Looper, Ted, The dark night rises, and Contraband, but as well not forgetting placement in classics such as Top Gun. The thing that always seems to work to Budweiser’s advantage is the fact that if there is a bar scene in a movie you will see a neon Budweiser sign. Budweiser make no attempt to hide this they actually openly call themselves Hollywood’s ”go to beer”, they have ready-to-go inventory of branded props a set dresser needs, like neon signs and pool table lights, this makes it much easier for film-makers as they don’t have to go looking for props because Budweiser drops these things on their doorstep. Some of their advertising is a little less secret, for example Will Ferrels movie Semi Pro in which Budweiser were a partner, in this case the main character Jackie Moon played by Ferrel is seen to be shooting a commercial for Budweiser, the ad is in fact for the movie but promoted Budweiser’s sponsorship of it, you can view it here http://www.youtube.com/watch?v=dMbEjKLqsiY&feature=youtu.be.

Obviously its clear Budweiser have an unbelievable record for product placement, but as they always say be careful what you wish for. Im talking about their latest placement, Budweiser were up in arms and rightly so when its brand appears as the drink of choice for the alcoholic pilot played by Denzel Washington in the new thriller Flight. Budweiser are a massive presence in Hollywood, and it looks like it will continue to be for a long time. Currently Budweiser is sixth in the charts for product placement being beaten by products like apple and coca-cola, but in the alcohol industry it’s still number one.

By Fergus Finlay O’ Donnell