We all recognise the apple brand. Why is this? Well for one thing it’s a very popular product with a strong brand image and a unchanging logo. It is also commonly used in films and television shows we see the actors holding an IPhone or using a Macbook. About 5 years ago having an IPhone would of shown wealth and was prestigious to have one but now it’s a common thing and almost everyone has one. So why do they do brand placement?? Well in 2011 according to Brandchannel.com one of apples biggest secrets is free product placement. They did not have to pay for any of the products placement in any of the big name movies including “mission impossible: Ghost Protocol and “The Twilight Saga: Breaking Dawn Part 1”. This is insane! I always thought Apple Inc would of charged for the use of their products in films. According to a website that provides information about the stock market (InvestorPlace) in “mission impossible: ghost protocol apple received more than $23million in free product placement by providing the electrical goods for the movie.
iphone being used in Mission Impossible: Ghost Protocol
IPad being used in Mission Impossible: Ghost Protocol
Apple Inc. also end up in your favourite t.v. shows whether its directly said that the product is being used or like in The Big Bang Theory or it is just constantly used in Neighbours( i mean really, everyone on that show owns an IPhone and a macbook! Apart from a a few who own blackberries)
Even in Modern Family there is product placement for the new IPad. The episode is completely based on the characters desire to be one of the first to own this product which drives his wife crazy to get him one last minute.
Going back to the big secret of Apple not having to pay for the product placement, Apple Inc. had laid out an agreement for production companies. The film or show may use their brand and will receive as many products of any type, as they need as long as Apple Inc. receive the free publicity. This cost Apple no added costs and provides them with mass advertising that would normally cost a company millions of dollars. An incredibly smart plan in my opinion which just makes apple even more appealing to me. (Yes I am an apple snob as some might say.) Save money anywhere you can these days.