Product Placement has become almost as natural as the adverts on TV and it funds our favorite shows and channels. With blockbusters costing more and more to “block bust” you would expect it to a cost a large amount to fund it, just look at IronMan. But this latest movie featuring Vince Vaughan and Owen Wilson and It’s redundant plot of two old unsuited applicants going out for Internship because they lost their jobs is pushing the boarders of product placement for funding and Full Length Propaganda Film.
The Unlikely pair play top sales men who are so desperate for work and are computer illiterate so they turn to the all mightly google to find new jobs. Watch the trailer below and let us know what you think
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spiderman1 Product placement Secret Advertising
Whether He’s being amazing or if we’re just talking about plain old Spiderman. A Recap of the older films and the reboot has revealed a larger amount of product placement to be found than you’d think. Above you see the Green Goblin in Time Square with various Advertisements dotted about the place
spiderman1 Product placement Secret Advertising Carlsberg
This is from the the Orginal Spiderman Movie with Tobey Maguire, I’m slightly shocked that they tried advertising beer in a kids film but slightly more shocked that their wasnt more religious Nuts Freaking out about it.
spiderman Product placement Secret Advertising doctor Pepper 2
Even though I had watch this film more times
than i should it wasnt untill recently i noticed that the famous webshooting room was the Perfect catch for them to try and sell some Doctor Pepper
spiderman Product placement Secret Advertising doctor Pepper
Doctor Pepper must have bought into the orginal trilogy since they can be seen again here in the third film when Peter’s getting fired for always being late.
spiderman Product placement Secret Advertising B
And Lastly there is nothing amazing about this horrendous use of Bing in the Recent reboot of this comic book favourite. If you wanted to make a blatant, they succeeded.
Ah Wayne’s World, This post was my secret reason to stay in last friday, that and i was broke. but more importantly Wayne’s World features probably the first scenes to poke fun at Product Placement.
When Wayne and Garth are told they’ll need to start incorporating Product Placement in to their show by their producer. They retort in the Best way two real life Saturday Night Live writers could, by devoting an enitire speech to how wrong and curropting Product placement is while enjoying some very large worldwide Brands
Even to go to the extent of using the Brands tagline such as Nuprin which is a brand of Pain killer much like Nurofen
It’s assumed movies use product placement for companies to promote their product, but it’s a two way street. A simple example is the transformers trilogy. Its generally seen as the movie with the largest amount of product placement in history, the video i put up shows relentless product placement. Instead of the companies going to the studios asking can they advertise within their movie, it was the other way round,with director Michael Bay actually promising to direct 5 commercials for General Motors if they allowed the use of cars that were not even released. It also helps production companies keep their costs down. In regards to the Studios and Production Companies, it offsets production costs. Products and / or services are provided free of charge to the Studios and Production Companies. The Departments of props, set decorations, wardrobe and transportation can save a sizeable amount of money by using product placement.Placement agencies. If there were no placement agencies, these departments would be forced to buy or rent these items. Therefore we see the reason behind product placement.
toy story 3 product placement in movies secret advertising
Although it may seem we only point Product Placement in a Negative way, but It’s not always bad as people may make it out to be. for Example the much loved trilogy of a group of loved toys in their Adventures trying to find/or return their owner Andy.
Although it’s with such Wit and Intelligence that not only do we forget that their Hanging out with Barbies, Mr and Mrs Potato Heads and Toy Soldiers. But if it encourages children to play with toys that benefits their mental development and imagination, Well i think we can let it slide for these guys!
Don’t ask how or why I was forced to watch this Independantly made RomCom but what is relevant are two major facts about this film is: from a Budget of $6 Million it made Revenue of over $241 Million Domestically but never actually made it to the Number one on the Movie Charts. And Secondly that the Product Placement in this Movie is only just below Waynes World as far as Subtle goes.
For those of you unfamiliar with the film, It’s your Typical Chick flick where the Main Girl is getting on and her Family is waiting for her to meet a nice Greek boy and settle down but of Course when she does meet someone, He’s not Greek. (Shock-Horror)
This is her Father, his answer for all of Lifes Problems is to spray Windex on it. Perhaps not the healthiest thing in the world to spray window cleaner on your Face. but apparently it works for getting rid of Zits? He suggests this unconventional solution a good ten times or so which would leave me to believe they may have paid for this placement….
Everyone knows the well established brand that is Budweiser beer, but did you know when it comes to product placement in movies they top the charts! Whether its deliberately put there and paid for or just out of luck that its there, Budweiser have a huge amount of product placement in movies. In the last twelve years, Budweiser has appeared in nearly one-fifth of all of the films that reached #1 at the box office. During this time both Budweiser ans Bud-light have appeared in 87 of the top 463 films.
Some of the top movies of 2012 have featured Budweiser including; Looper, Ted, The dark night rises, and Contraband, but as well not forgetting placement in classics such as Top Gun. The thing that always seems to work to Budweiser’s advantage is the fact that if there is a bar scene in a movie you will see a neon Budweiser sign. Budweiser make no attempt to hide this they actually openly call themselves Hollywood’s ”go to beer”, they have ready-to-go inventory of branded props a set dresser needs, like neon signs and pool table lights, this makes it much easier for film-makers as they don’t have to go looking for props because Budweiser drops these things on their doorstep. Some of their advertising is a little less secret, for example Will Ferrels movie Semi Pro in which Budweiser were a partner, in this case the main character Jackie Moon played by Ferrel is seen to be shooting a commercial for Budweiser, the ad is in fact for the movie but promoted Budweiser’s sponsorship of it, you can view it here http://www.youtube.com/watch?v=dMbEjKLqsiY&feature=youtu.be.
Obviously its clear Budweiser have an unbelievable record for product placement, but as they always say be careful what you wish for. Im talking about their latest placement, Budweiser were up in arms and rightly so when its brand appears as the drink of choice for the alcoholic pilot played by Denzel Washington in the new thriller Flight. Budweiser are a massive presence in Hollywood, and it looks like it will continue to be for a long time. Currently Budweiser is sixth in the charts for product placement being beaten by products like apple and coca-cola, but in the alcohol industry it’s still number one.
By Fergus Finlay O’ Donnell