Watch out for spoilers! Not really any, but some people just don’t like to know anything.
So Iron Man 3, what can I say? All I did during the film was watch out for product placement. This is mainly due to the fact my eyes were glued to the screen watching Robert Downy Jnr do his thing and obviously he was around for nearly all the product placement. So it was a win-win for me. With my fellow blogger Presch we listed all the brand integration done by companies in Iron Man 3. Here they are..
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Audi
Honestly if Audi wasn’t in Iron Man would it really be Iron Man?? If anything Audi is just comparing their car ranges to Iron Man saying that they are all technically adept, smart, sleek, sexy, built for wear, well-controlled with precision engineering, and of course shiny. They may as well of just made an advert saying
“its automatic.. Systematic.. wwhhhhhyyyy its Audi S5.”
Obviously there is a clear reason why Audi is in the third IronMan.
When Tony Stark is without his suit he relies on his Audi, this being that it is the choice of a billionaire genius superhero whose smart and successful. The movie is just reinforcing everything Audi wants you to think about there products.
Oracle & Sun
Now, I don’t know much about this brand, I can’t say it has appeared in my life other than in IronMan. They used this as a great platform in showing that a technical genius uses their servers and systems. In the film he uses the Oracle cloud to upload store information and relies on it. Therefore, showing that someone so intelligent and so well known for his abilities in the technological world uses this brand.
The business themselves are very supportive they even have part of there website showing support and advertising for Iron Man 3 with the trailer
Dora the Explorer
In the film we see a piece of Dora merchandise appear. Random is I guess it’s a great way for them to say “hey look we do other products other than the TV. show.” I get the feeling that it was purposely put in the film as they could of used any generic little girls watch but instead they used Dora and it was shown repeatedly.
There are also a few more things that are mentioned more than once in the film but are quite blatant. Downton Abbey PBS is mentioned straight out by Tony Stark so this has just advertised a programme to millions in the audience. How to grow your ratings eh? There’s also a quick look at a fertiliser in the movie, I won’t mention names but ill let this one become a game.
can you spot the 30 seconds of this brands product placement within Iron Man 3.
Oh and how could I forget
BUDWEISER
Once again Budweiser has made its way on to our big screens to advertise their wonderful brand. From the simple “bud light” sign in and outside the bar to the actors actually holding the can or bottle themselves they always seem to invest in the films. Ah Budweiser it’s not a film of the 21st century without you. If you’ve seen the film you may have noticed it yourself, if you haven’t seen the film, you’ll definitely notice it now. You cannot miss it! Seriously though Budweiser are great at product placement and use the biggest and best movies and televisions shows and Iron Man is definitely one of these bests. Well done Budweiser.
Tell us what you think, or tell us if you’ve noticed anything in this film!
Also don’t forget to tell me what the fertiliser brand is! It is real by the way!
Courtney xx
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Secret Advertising 