Why use product placement in the first place????

secret_advertising_product_placement_in_movies_transformers_chevy_jazz_bumblebee_hummer_ironside

secret_advertising_product_placement_in_movies_transformers_chevy_jazz_bumblebee_hummer_ironside

It’s assumed movies use product placement for companies to promote their product, but it’s a two way street. A simple example is the transformers trilogy. Its generally seen as the movie with the largest amount of product placement in history, the video i put up shows relentless product placement. Instead of the companies going to the studios asking can they advertise within their movie, it was the other way round,with director Michael Bay actually promising to direct 5 commercials for General Motors if they allowed the use of cars that were not even released. It also helps production companies keep their costs down. In regards to the Studios and Production Companies, it offsets production costs. Products and / or services are provided free of charge to the Studios and Production Companies. The Departments of props, set decorations, wardrobe and transportation can save a sizeable amount of money by using product placement.Placement agencies. If there were no placement agencies, these departments would be forced to buy or rent these items. Therefore we see the reason behind product placement.

Darren

Top Ten Product Placements in 2011

The top 10 brand placements of 2011  (according to Nielsen)


Brand: Purell

Program: The Big Bang Theory (CBS, October 27)

Situation: Sheldon uses hand sanitizer immediately after placing a live snake in his friend Raj’s drawer. Watch as he emphatically repeats, “Oh dear, oh dear, oh dear. Purell. Purell!”

http://www.youtube.com/watch?feature=player_embedded&v=zsDheqaaF5Q

Brand: Red Bull

Program: Suburgatory (ABC, September 28)

Situation: Sugar Free Red Bull is the official drink of the ‘burbs, drunk by suburban zombies ad nauseum

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secret_advertising_product_placement_in_movies_saburgatory_redbull_red_bul

Brand: Milton Bradley (Twister)

Program: The Big Bang Theory (CBS, November 17)

Situation: Amy suggests the girls play a game of Twister

http://www.youtube.com/watch?feature=player_embedded&v=GDsWDH-kOAQ

Brand: Ferrari

Program: Castle (ABC, February 7)

Situation: Beckett drives a Ferrari after Castle explains the perks of the car

http://www.youtube.com/watch?feature=player_embedded&v=xoIHZ3AY5yA

Brand: Subway

Program: Chuck (NBC, March 21)

Situation: Big Mike escapes kidnappers and celebrates with Subway

 


Brand: Wizards of the Coast Games

Program: The Big Bang Theory (CBS, October 6)

Situation: These guys take their Dungeons & Dragons pretty seriously

http://www.youtube.com/watch?feature=player_embedded&v=pgxerO7q98g

Brand: Rolex

Program: Pan Am (ABC, October 30)

Situation: Laura talks about how much her new watch cost before realizing that it might have been stolen. Whoops.

 secret_advertising_product_placement_in_movies_PAN_am_Rolex


secret_advertising_product_placement_in_movies_PAN_am_Rolex

Brand: Snapple

Program: Two and a Half Men (CBS, October 17)

Situation: Ashton Kutcher’s character drinks Snapple when discussing the details of Alan’s breakup.

secret_advertising_product_placement_in_movies_snapple_ashton_kutcher_two_and_a_half_men

secret_advertising_product_placement_in_movies_snapple_ashton_kutcher_two_and_a_half_men


 

Brand: Hasbro (Scrabble)

Program: Desperate Housewives (ABC, January 16)

Situation: When Teri Hatcher’s character reaches out to a man who undergoes dialysis at the same time she does, the appropriately named Dick tells her he’d rather play Scrabble on his phone.

secret_advertising_product_placement_in_movies_scrabble_desperate_housewives

secret_advertising_product_placement_in_movies_scrabble_desperate_housewives


Brand: Hasbro (Monopoly)

Program: Desperate Housewives (ABC, October 2)

Situation: When Penny gets back from spending the day with her dad, the caffeine high girl only wants to play Mega Monopoly.

secret_advertising_product_placement_in_movies_Monopoly_Hasbro_desperate_housewives

secret_advertising_product_placement_in_movies_Monopoly_Hasbro_desperate_housewives