Top Ten Product Placements in 2011

The top 10 brand placements of 2011  (according to Nielsen)


Brand: Purell

Program: The Big Bang Theory (CBS, October 27)

Situation: Sheldon uses hand sanitizer immediately after placing a live snake in his friend Raj’s drawer. Watch as he emphatically repeats, “Oh dear, oh dear, oh dear. Purell. Purell!”

http://www.youtube.com/watch?feature=player_embedded&v=zsDheqaaF5Q

Brand: Red Bull

Program: Suburgatory (ABC, September 28)

Situation: Sugar Free Red Bull is the official drink of the ‘burbs, drunk by suburban zombies ad nauseum

.

secret_advertising_product_placement_in_movies_saburgatory_redbull_red_bul

secret_advertising_product_placement_in_movies_saburgatory_redbull_red_bul

Brand: Milton Bradley (Twister)

Program: The Big Bang Theory (CBS, November 17)

Situation: Amy suggests the girls play a game of Twister

http://www.youtube.com/watch?feature=player_embedded&v=GDsWDH-kOAQ

Brand: Ferrari

Program: Castle (ABC, February 7)

Situation: Beckett drives a Ferrari after Castle explains the perks of the car

http://www.youtube.com/watch?feature=player_embedded&v=xoIHZ3AY5yA

Brand: Subway

Program: Chuck (NBC, March 21)

Situation: Big Mike escapes kidnappers and celebrates with Subway

 


Brand: Wizards of the Coast Games

Program: The Big Bang Theory (CBS, October 6)

Situation: These guys take their Dungeons & Dragons pretty seriously

http://www.youtube.com/watch?feature=player_embedded&v=pgxerO7q98g

Brand: Rolex

Program: Pan Am (ABC, October 30)

Situation: Laura talks about how much her new watch cost before realizing that it might have been stolen. Whoops.

 secret_advertising_product_placement_in_movies_PAN_am_Rolex


secret_advertising_product_placement_in_movies_PAN_am_Rolex

Brand: Snapple

Program: Two and a Half Men (CBS, October 17)

Situation: Ashton Kutcher’s character drinks Snapple when discussing the details of Alan’s breakup.

secret_advertising_product_placement_in_movies_snapple_ashton_kutcher_two_and_a_half_men

secret_advertising_product_placement_in_movies_snapple_ashton_kutcher_two_and_a_half_men


 

Brand: Hasbro (Scrabble)

Program: Desperate Housewives (ABC, January 16)

Situation: When Teri Hatcher’s character reaches out to a man who undergoes dialysis at the same time she does, the appropriately named Dick tells her he’d rather play Scrabble on his phone.

secret_advertising_product_placement_in_movies_scrabble_desperate_housewives

secret_advertising_product_placement_in_movies_scrabble_desperate_housewives


Brand: Hasbro (Monopoly)

Program: Desperate Housewives (ABC, October 2)

Situation: When Penny gets back from spending the day with her dad, the caffeine high girl only wants to play Mega Monopoly.

secret_advertising_product_placement_in_movies_Monopoly_Hasbro_desperate_housewives

secret_advertising_product_placement_in_movies_Monopoly_Hasbro_desperate_housewives

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10 thoughts on “Top Ten Product Placements in 2011

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