Budweiser; a GIANT in Product Placement

Everyone knows the well established brand that is Budweiser beer, but did you know when it comes to product placement in movies they top the charts! Whether its deliberately put there and paid for or just out of luck that its there, Budweiser have a huge amount of product placement in movies. In the last twelve years, Budweiser has appeared in nearly one-fifth of all of the films that reached #1 at the box office. During this time both Budweiser ans Bud-light have appeared in 87 of the top 463 films.



Some of the top movies of 2012 have featured Budweiser including; Looper, Ted, The dark night rises, and Contraband, but as well not forgetting placement in classics such as Top Gun. The thing that always seems to work to Budweiser’s advantage is the fact that if there is a bar scene in a movie you will see a neon Budweiser sign. Budweiser make no attempt to hide this they actually openly call themselves Hollywood’s ”go to beer”, they have ready-to-go inventory of branded props a set dresser needs, like neon signs and pool table lights, this makes it much easier for film-makers as they don’t have to go looking for props because Budweiser drops these things on their doorstep. Some of their advertising is a little less secret, for example Will Ferrels movie Semi Pro in which Budweiser were a partner, in this case the main character Jackie Moon played by Ferrel is seen to be shooting a commercial for Budweiser, the ad is in fact for the movie but promoted Budweiser’s sponsorship of it, you can view it here http://www.youtube.com/watch?v=dMbEjKLqsiY&feature=youtu.be.

Obviously its clear Budweiser have an unbelievable record for product placement, but as they always say be careful what you wish for. Im talking about their latest placement, Budweiser were up in arms and rightly so when its brand appears as the drink of choice for the alcoholic pilot played by Denzel Washington in the new thriller Flight. Budweiser are a massive presence in Hollywood, and it looks like it will continue to be for a long time. Currently Budweiser is sixth in the charts for product placement being beaten by products like apple and coca-cola, but in the alcohol industry it’s still number one.

By Fergus Finlay O’ Donnell


26 thoughts on “Budweiser; a GIANT in Product Placement

  1. I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing, it’s rare to see a
    nice blog like this one these days.

  2. Greetings! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My weblog looks weird when viewing from my iphone. I’m trying to find a theme or plugin
    that might be able to correct this problem. If you have any recommendations,
    please share. Thanks!

  3. What i do not understood is if truth be told how you are not
    really a lot more well-preferred than you may be now.
    You’re so intelligent. You already know thus significantly when it comes to this topic, produced me for my part believe it from numerous varied angles. Its like women and men are not interested unless it is something to do with Girl gaga! Your own stuffs excellent. Always maintain it up!

  4. Every weekend i used to pay a quick visit this web site, for the reason that
    i wish for enjoyment, as this this site conations really fastidious funny material too.

  5. Aw, this was a very good post. Taking the time and actual effort to
    make a great article… but what can I say… I
    put things off a whole lot and never seem to get anything done.

  6. Attractive portion of content. I just stumbled upon your weblog and
    in accession capital to claim that I get in fact enjoyed account your blog posts.
    Anyway I will be subscribing for your feeds or even I achievement you access
    constantly fast.

  7. Very good article. I certainly love this website.

    Continue the good work!

  8. This post presents clear idea in favor of the new
    users of blogging, that in fact how to do running a blog.

  9. Thnx for publicing this awesome information. Keep up the great job. I’ll subscribe to your website also. thnx!

  10. Pingback: Homepage

  11. I just want to say I am newbie to blogs and definitely savored you’re web blog. Most likely I’m planning to bookmark your blog post . You absolutely come with wonderful writings. Thank you for sharing your web page.

  12. My dream retirement would be no bills, no worries and fantastic health.

  13. I feel that is among the most significant info for me. And i am
    glad reading your article. However should observation on some normal issues, The web site taste is
    great, the articles is really great : D.
    Good activity, cheers

  14. Oh my goodness! Amazing article dude! Thanks, However I am going via problems together with your RSS. I don’t comprehend why I can’t subscribe to it. Is there anyone else obtaining identical RSS issues? Anyone who knows the solution can you kindly respond? Thanks!!

  15. Hi! Someone in my Facebook group shared this site with us so I came to look
    it over. I’m definitely enjoying the information. I’m bookmarking
    and will be tweeting this to my followers! Great blog and amazing style and design.

  16. Very nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts.

    After all I’ll be subscribing to your rss feed and I hope you write again very soon!

  17. I have read so many articles or reviews on the topic of the
    blogger lovers except this article is truly a pleasant paragraph, keep it up.

  18. Hey there! I know this is kinda off topic but I was wondering which blog platform are
    you using for this website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform. I would be great if you could point me in the direction of a good platform.

  19. magnificent submit, very informative. I wonder why the other specialists
    of this sector do not notice this. You must proceed your writing.
    I’m confident, you’ve a great readers’ base already!

  20. Wonderful blog! I found it while surfing around on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Many thanks

  21. My partner and I stumbled over here by a different website and thought I might check things out.
    I like what I see so now i’m following you. Look forward to looking at your web page for a second time.

  22. It’s amazing in support of me to have a web page, which is beneficial in favor of my knowledge. thanks admin

  23. Spot on with this write-up, I seriously think this amazing site
    needs a great deal more attention. I’ll probably be back again to see more, thanks
    for the advice!

  24. Genuinely when someone doesn’t know then its up to other visitors that they will help,
    so here it occurs.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s