The top 10 brand placements of 2011 (according to Nielsen)
Program: The Big Bang Theory (CBS, October 27)
Situation: Sheldon uses hand sanitizer immediately after placing a live snake in his friend Raj’s drawer. Watch as he emphatically repeats, “Oh dear, oh dear, oh dear. Purell. Purell!”
Brand: Red Bull
Program: Suburgatory (ABC, September 28)
Situation: Sugar Free Red Bull is the official drink of the ‘burbs, drunk by suburban zombies ad nauseum
Brand: Milton Bradley (Twister)
Program: The Big Bang Theory (CBS, November 17)
Situation: Amy suggests the girls play a game of Twister
Program: Castle (ABC, February 7)
Situation: Beckett drives a Ferrari after Castle explains the perks of the car
Program: Chuck (NBC, March 21)
Situation: Big Mike escapes kidnappers and celebrates with Subway
Brand: Wizards of the Coast Games
Program: The Big Bang Theory (CBS, October 6)
Situation: These guys take their Dungeons & Dragons pretty seriously
Program: Pan Am (ABC, October 30)
Situation: Laura talks about how much her new watch cost before realizing that it might have been stolen. Whoops.
Program: Two and a Half Men (CBS, October 17)
Situation: Ashton Kutcher’s character drinks Snapple when discussing the details of Alan’s breakup.
Brand: Hasbro (Scrabble)
Program: Desperate Housewives (ABC, January 16)
Situation: When Teri Hatcher’s character reaches out to a man who undergoes dialysis at the same time she does, the appropriately named Dick tells her he’d rather play Scrabble on his phone.
Brand: Hasbro (Monopoly)
Program: Desperate Housewives (ABC, October 2)
Situation: When Penny gets back from spending the day with her dad, the caffeine high girl only wants to play Mega Monopoly.