Secret Advertising Presents: The Internship


Secret Advertising_in_Movies_The_Internship

Product Placement has become almost as natural as the adverts on TV and it funds our favorite shows and channels. With blockbusters costing more and more to “block bust” you would expect it to a cost a large amount to fund it, just look at IronMan. But this latest movie featuring Vince Vaughan and Owen Wilson and It’s redundant plot of two old unsuited applicants going out for Internship because they lost their jobs is pushing the boarders of product placement for funding and Full Length Propaganda Film.

The Unlikely pair play top sales men who are so desperate for work and are computer illiterate so they turn to the all mightly google to find new jobs. Watch the trailer below and let us know what you think


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I am IRON MAN… dududu du dudu… IRON MAN 3

Watch out for spoilers! Not really any, but some people just don’t like to know anything.

So Iron Man 3, what can I say? All I did during the film was watch out for product placement. This is mainly due to the fact my eyes were glued to the screen watching Robert Downy Jnr do his thing and obviously he was around for nearly all the product placement. So it was a win-win for me. With my fellow blogger Presch we listed all the brand integration done by companies in Iron Man 3. Here they are..




Honestly if Audi wasn’t in Iron Man would it really be Iron Man?? If anything Audi is just comparing their car ranges to Iron Man saying that they are all technically adept, smart, sleek, sexy, built for wear, well-controlled with precision engineering, and of course shiny. They may as well of just made an advert saying

“its automatic.. Systematic.. wwhhhhhyyyy its Audi S5.”

Obviously there is a clear reason why Audi is in the third IronMan.

When Tony Stark is without his suit he relies on his Audi, this being that it is the choice of a billionaire genius superhero whose smart and successful. The movie is just reinforcing everything Audi wants you to think about there products.


Oracle & Sun

Now, I don’t know much about this brand, I can’t say it has appeared in my life other than in IronMan. They used this as a great platform in showing that a technical genius uses their servers and systems. In the film he uses the Oracle cloud to upload store information and relies on it. Therefore, showing that someone so intelligent and so well known for his abilities in the technological world uses this brand.

The business themselves are very supportive they even have part of there website showing support and advertising for Iron Man 3 with the trailer


Dora the Explorer

In the film we see a piece of Dora merchandise appear. Random is I guess it’s a great way for them to say “hey look we do other products other than the TV. show.” I get the feeling that it was purposely put in the film as they could of used any generic little girls watch but instead they used Dora and it was shown repeatedly.Secret_advertising_product_placement_in_movies_iron_man_3__dora_the_explorer_limited_edition_watch

There are also a few more things that are mentioned more than once in the film but are quite blatant. Downton Abbey PBS is mentioned straight out by Tony Stark so this has just advertised a programme to millions in the audience. How to grow your ratings eh? There’s also a quick look at a fertiliser in the movie, I won’t mention names but ill let this one become a game.

can you spot the 30 seconds of this brands product placement within Iron Man 3.

Oh and how could I forget


Once again Budweiser has made its way on to our big screens to advertise their wonderful brand. From the simple “bud light” sign in and outside the bar to the actors actually holding the can or bottle themselves they always seem to invest in the films. Ah Budweiser it’s not a film of the 21st century without you. If you’ve seen the film you may have noticed it yourself, if you haven’t seen the film, you’ll definitely notice it now. You cannot miss it! Seriously though Budweiser are great at product placement and use the biggest and best movies and televisions shows and Iron Man is definitely one of these bests. Well done Budweiser.


Tell us what you think, or tell us if you’ve noticed anything in this film!

Also don’t forget to tell me what the fertiliser brand is! It is real by the way!

Courtney xx

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Apple Product Placement “it’s Everywhere!”

We all recognise the apple brand. Why is this? Well for one thing it’s a very popular product with a strong brand image and a unchanging logo. It is also commonly used in films and television shows we see the actors holding an IPhone or using a Macbook. About 5 years ago having an IPhone would of shown wealth and was prestigious to have one but now it’s a common thing and almost everyone has one. So why do they do brand placement?? Well in 2011 according to one of apples biggest secrets is free product placement. They did not have to pay for any of the products placement in any of the big name movies including “mission impossible: Ghost Protocol and “The Twilight Saga: Breaking Dawn Part 1”. This is insane! I always thought Apple Inc would of charged for the use of their products in films. According to a website that provides information about the stock market (InvestorPlace) in “mission impossible: ghost protocol apple received more than $23million in free product placement by providing the electrical goods for the movie.



iphone being used in Mission Impossible: Ghost Protocol



IPad being used in Mission Impossible: Ghost Protocol

Apple Inc. also end up in your favourite t.v. shows whether its directly said that the product is being used or like in The Big Bang Theory or it is just constantly used in Neighbours( i mean really, everyone on that show owns an IPhone and a macbook! Apart from a a few who own blackberries)

Even in Modern Family there is product placement for the new IPad. The episode is completely based on the characters desire to be one of the first to own this product which drives his wife crazy to get him one last minute.



Going back to the big secret of Apple not having to pay for the product placement, Apple Inc. had laid out an agreement for production companies. The film or show may use their brand and will receive as many products of any type, as they need as long as Apple Inc. receive the free publicity. This cost Apple no added costs and provides them with mass advertising that would normally cost a company millions of dollars. An incredibly smart plan in my opinion which just makes apple even more appealing to me. (Yes I am an apple snob as some might say.) Save money anywhere you can these days.

By courtney