Reverse product placement? whats that?

If you are a frequent reader of our little blog here then i am sure you are well versed in the art of product placement! But what exactly is reverse product placement? Reverse product placement occurs when a company starts creating products in real life to match those seen in a fictional setting.This has happened in movies and TV series alike. The way it works is that a fictional product created for a movie or television series gains such popularity, that a company sees an opening to exploit this product and make it in real life. there a few obvious and not so obvious examples today. One of the most famous examples of reverse product placement comes from the much loved movie Forrest Gump, in the film Forrest and his friend bubba dream of setting up a shrimp company together and wouldn’t you know someone saw this as an opportunity
to set up a chain of restaurants and name them after the lovable duos dream, here you can see one of their viral ads!

Another example of this phenomenon is from the movie ”Drive” Ryan gosling plays a super cool yet misunderstood driver who by day is a stunt man but by night is a getaway driver for hire! in this movie Gosling sports a super cool scorpion jacket, this movie recieved such a cult following that a clothing company decided to replicate the jacket and sell it online, heres where you can actually buy it”>”Goslings Jacket”. As a movie by itself i highly recomend giving it a watch!

But this reverse product placement has worked in telivision as well, examples include the much loved television series the office (the american version), the creators of the show struck a deal with office supplies company staples to sell Dunder-mifflin branded paper! Last but definitely not least is one of my favorites from the Simpsons. Homers beer of choice ”Duff” has become a real beer that you can purchase in selected off-licences, and yes i have tried and its not bad, it has more of a novelty quality to it but hey its drinkable! so next time you see a product in a movie or tv series you like, keep an eye out it might just be on your shelves!

Fergus Finlay O’ Donnell


27 thoughts on “Reverse product placement? whats that?

  1. Pingback: Reading Digest: Quantifying Zombie Simpsons Edition | Dead Homer Society

  2. Asking questions are truly nice thing if you are not
    understanding something totally, however this paragraph offers fastidious understanding even.

  3. As the admin of this web page is working, no question very soon it
    will be famous, due to its quality contents.

  4. Asking questions are in fact nice thing
    if you are not understanding anything totally, but this piece of writing gives pleasant understanding yet.

  5. When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service?


  6. Excellent way of describing, and pleasant paragraph to obtain data about my presentation subject matter, which i am going to convey in school.

  7. Your way of explaining the whole thing in this paragraph is actually good, all can easily know it, Thanks
    a lot.

  8. This is a topic that’s near to my heart… Thank you! Where are your contact details though?

  9. Wow, that’s what I was searching for, what a information! existing here at this webpage, thanks admin of this web site.

  10. Thanks for finally writing about >Reverse product placement?
    whats that? | Secret Advertising <Liked it!

  11. This post is in fact a good one it helps new net viewers, who are wishing in favor of blogging.

  12. Hey very interesting blog!

  13. What’s Happening i am new to this, I stumbled upon this I’ve found It positively helpful and it has helped me out loads.
    I hope to give a contribution & assist different customers like its
    helped me. Good job.

  14. I get pleasure from, lead to I discovered just what I was having a look for.

    You’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

  15. Hi, Neat post. There’s an issue along with your site in internet explorer, could check this? IE nonetheless is the market chief and a huge component to other people will leave out your excellent writing due to this problem.

  16. Hi colleagues, fastidious article and nice arguments commented at
    this place, I am truly enjoying by these.

  17. I was wondering if you ever considered changing the layout of your site?
    Its very well written; I love what youve got to say. But maybe you could a little more in the way of
    content so people could connect with it better. Youve got an awful lot of text for
    only having 1 or two pictures. Maybe you could space it out better?

  18. I’m very pleased to find this site. I wanted to thank you for ones time just for this wonderful read!! I definitely really liked every little bit of it and I have you saved as a favorite to look at new information in your site.

  19. Incredible! This blog looks exactly like my old one!

    It’s on a completely different topic but it has pretty much the same layout and design. Excellent choice of colors!

  20. You’re so awesome! I do not think I have read through a single thing like that before. So wonderful to find someone with a few genuine thoughts on this subject matter. Really.. thank you for starting this up. This website is something that’s needed
    on the web, someone with a little originality!

  21. Aw, this was a really good post. Taking the time and actual effort to create a
    top notch article… but what can I say… I
    hesitate a whole lot and don’t manage to get nearly anything done.

  22. I just want to mention I am newbie to blogging and actually savored this website. More than likely I’m want to bookmark your site . You actually come with remarkable writings. Cheers for sharing your web page.

  23. Excellent way of describing, and fastidious piece of writing to get facts on the topic
    of my presentation topic, which i am going to convey in college.

  24. excellent issues altogether, you just gained a completely new reader. What could you suggest about your place up that you simply just made a few days ago? Any certain?

  25. You have nice blog, it just hard to find (at least my search) You should try one of this plugins: and/or I use those in all my wp blogs and I am happy with those. Both will get you better rankings in google with minimal amount of work.

  26. Quality articles is the important to attract the visitors to go to see the web site, that’s what this web site is providing.

  27. It’s amazing to visit this web site and reading the views of all mates concerning this
    article, while I am also eager of getting familiarity.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s